campaign note

Election confirmed 19 April 2017, Short campaign 3 May 2017, Polling day 8 June 2017

 

Campaign – what we did

 

Voter ID        raised contact rate from 20% to 30% (target 60%.  Identified half Labour voters

 

126 canvassing sessions from 28 April

 

(Target agreed – 12 sessions a quarter of CLP membership

NB CLP membership 600

 

42 sessions – no members of CLP participated

42 sessions – 2 CLP members participated – thanks especially to Dawn, Julie, Rosa & Brynnen

42 – 6+ CLP members participated

 

Newcastle 8                      24 sessions

Roberta & team               6 sessions

Students                             9 sessions

Candidate                           112 sessions

 

Telephone Canvassing    Candidate           1,500

                                             Others                  600

 

Comms prior to 3 May

 

6000      Hospital letters (targeted) – using incumbency

7000      School cuts letters (targeted) – using incumbency

1000      Animal rights (x2)

250        Switcher letters (LD/Remainers/Green)

30,000   Introductory letter

10,000   Self mailer

Total – 54,000

 

               Set up FB page

               Schools cuts memes – reached 45k+

 

Comms post 3 May

 

6pp        election address                                                                           20,000

4pp        election address                                                                           40,000

Letter to all postal voters (pv)                                                   10,000

8 targeted letters to pv & other voters                                  11,000

WASPI letters                                                                                5,000

Hand delivered letters                                                                1,000

Eve of poll leaflets                                                                       10,000  

Facebook posts and memes reach                                          165,000

 

Total reach                                                                                    262,000

Media

 

Northern Echo                  Low pay AO,Com

                                             Lost nurses + linked Street Stall

                                             Various letters

                                             School cuts

                                             Tory lies

                                             ‘Manifesto’

                                             Visits by Jon Ashworth, Yvette Cooper Angela Rayner

 

Mercury                              ‘Manifesto’

                                             School cuts

                                             Hill farmers

                                             Staindrop Scouts

Bishop Press                      Football funds

Shildon Crier                      Youth group

BBC                                      Hotseat

ITV                                       Interview

Regional Radio                  Interviews          

Channel 4 News               Package

 

Hustings                              Shildon & Bishop College

 

Other external help & visits

 

Jon Ashworth

Angela Rayner

Yvette Cooper

Lyn Brown

Emily Thornberry

Chi Onwurah (& team)

Emma Lewell-Buck

Anna Turley

Sharon Hodgson

 

Lib Dem ran a paper candidate

Greens did not stand (based on candidate record)

Open Britain “top 20”                              

Best for Britain – social media                

Trade Unions wrote to members including POA, Unison, PCS, FBU
Welcome from 6 churches inc RC, C of E and Methodists

 

 

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